Live 888 is committed to protecting the privacy of every member. This document clearly sets out what data we collect, how it is used, and your rights as a Malaysian player under the Personal Data Protection Act (PDPA) 2010.
Six core principles that guide how Live 888 handles your personal data every day.
All data transmitted between your device and Live 888's servers is protected with 256-bit SSL encryption — the same security standard used by Malaysian banking institutions such as Maybank and CIMB.
Live 888 operates in full compliance with Malaysia's Personal Data Protection Act (PDPA) 2010. This means we have a legal obligation to protect your data and to give you clear rights over it.
Live 888 has never sold, rented, or disclosed member personal information to any third party for marketing purposes, and never will. Your data belongs to you — we are simply its responsible custodian.
You have the right to access, correct, delete, or transfer your personal data at any time by contacting the Live 888 customer support team. Your request will be processed within 14 business days.
The personal and financial data of Live 888 members is stored on servers protected by strict access controls and round-the-clock security monitoring. Only authorised personnel may access relevant data for legitimate operational purposes.
In the rare event of a data breach that may affect you, Live 888 is committed to notifying impacted members within the timeframe required by the PDPA and taking immediate remedial action.
This Privacy Policy explains how Live 888 ("we", "the platform") collects, uses, stores, and protects your personal information ("data") when you use the website https://live888-app.com. By registering an account or using Live 888's services, you agree to the terms set out in this Privacy Policy. Please read this document carefully.
Live 888 takes seriously our responsibility to protect the privacy and personal data of every individual who interacts with our platform. This Privacy Policy has been drawn up in accordance with Malaysia's Personal Data Protection Act (PDPA) 2010, the principal legislation governing the processing of personal data in the context of commercial transactions in Malaysia.
This policy applies to all registered players, website visitors, and any individual who interacts with Live 888 through the web platform, mobile app, or any other communication channel, including email, live chat, and WhatsApp. It covers all data collection, use, storage, protection, and disposal activities carried out by Live 888.
Live 888 collects various types of personal data depending on how you interact with our platform. We only collect data that is strictly necessary to provide the services you request and to meet our legal obligations.
| Data Category | Sample Information | Sources of Collection |
|---|---|---|
| Personal Identity | Full name, date of birth, MyKad number | Account registration, KYC |
| Contact Information | Malaysian phone number, email address, residential address | Account registration |
| Financial Data | E-wallet account numbers, deposit & withdrawal records | Payment transactions |
| Technical Data | IP address, device type, web browser, operating system | Automated platform usage |
| Game Data | Betting history, games played, total wagering amounts | Platform activity |
| Communication Data | Live chat conversation records, customer support emails | Support interactions |
Live 888 does not collect sensitive data such as medical information, religious beliefs, or sexual orientation under any circumstances.
Live 888 uses the personal data collected for legitimate and specific purposes. We will not use your data for any other purpose without first obtaining your additional consent.
Live 888 does not sell or rent your personal data to any third party for their own purposes. However, there are certain situations where we need to share your data with trusted parties in order to deliver the services you have requested.
All third parties that handle Live 888 data are bound by strict data protection agreements and are only permitted to use that data for the specific agreed purposes.
Live 888 implements multiple layers of technical and operational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction.
Live 888 uses cookies and similar tracking technologies to enhance your experience on the platform, understand how you use our services, and deliver relevant content. Below are the types of cookies we use.
| Cookie Type | Purpose | Duration | Category |
|---|---|---|---|
| Session Cookies | Keeping you logged in during an active session | Expires when the browser is closed | |
| Preference Cookies | Saving your preferred language and display settings | 30 days | |
| Analytics Cookies | Analysing usage patterns to improve the platform | 90 days | |
| Security Cookies | Detecting suspicious login attempts | 7 days | |
| Performance Cookies | Optimising page load times and platform performance | 30 days |
You can manage or delete cookies through your web browser settings. However, disabling essential cookies may affect the functionality of the Live 888 platform, including your ability to log in to your account. Analytics cookies can be disabled without affecting the platform's core functionality.
Under Malaysia's Personal Data Protection Act (PDPA) 2010, you have certain rights regarding your personal data held by Live 888. We are committed to making it straightforward to exercise these rights, simply and at no cost in most cases.
You have the right to request a copy of the personal data we hold about you. Requests will be processed within 14 business days.
If your data is inaccurate or out of date, you have the right to request a correction free of charge and without delay.
You may request the deletion of your personal data, subject to our legal retention obligations.
You may object to the processing of your data for direct marketing purposes at any time, without needing to provide a reason.
You have the right to receive your personal data in a machine-readable format for transfer to another service provider.
You can request a restriction on the processing of your data in certain situations, such as while the accuracy of your data is being reviewed.
To exercise any of the above rights, please contact the Live 888 customer support team by email at support@live888-app.com with the subject line "Data Privacy Rights Request", including your full name, account number, and the nature of your request. We will verify your identity before processing the request.
Live 888 retains your personal data only for as long as necessary to fulfil the purposes stated in this Privacy Policy or as required by applicable Malaysian law. The following are our general data retention guidelines.
When data is no longer needed, it is securely deleted or anonymised using methods that ensure it can no longer be linked back to your identity.
Live 888 strictly prohibits the use of its platform by individuals under the age of 18. This Privacy Policy and all Live 888 services are not directed at children or minors under the age of 18.
Live 888 may update or amend this Privacy Policy from time to time to reflect changes in our privacy practices, changes in the law, or changes to the services we offer.
If you have any questions, concerns, or complaints regarding this Privacy Policy or the way Live 888 handles your personal data, please do not hesitate to reach us through the following channels.
If you are not satisfied with our response, you have the right to lodge a complaint with the Department of Personal Data Protection (JPDP) Malaysia, the regulatory body responsible for enforcing the PDPA 2010 in Malaysia.
When you choose to play at Live 888 — whether you're placing a bet on a Malaysia Super League match over the weekend, spinning the Gates of Olympus slots, or taking a seat at a live casino baccarat table — you are implicitly entrusting us with something of real value: your personal data. That trust is not something Live 888 takes lightly. It is why we invest seriously in a privacy and data security infrastructure that goes beyond what Malaysian law alone requires.
Many Malaysian players who are new to online betting platforms often ask the same question: "Is my information safe?" At Live 888, the answer is yes — and not just in a general sense. Every piece of information you send us, whether when registering an account, making a deposit via Touch 'n Go eWallet or GrabPay, or contacting our customer support team, is transmitted through channels encrypted with 256-bit SSL. This means that even if someone attempted to intercept communications between your device and our servers, they would be unable to read or use that information.
One aspect many players overlook is who else may have access to their data. At Live 888, we maintain a very strict policy on this. While we do need to share certain information with Malaysian payment service providers such as DuitNow, FPX via Maybank2u, and Boost in order to process your financial transactions, that information is shared only to the extent necessary for each transaction. Our game providers — such as Pragmatic Play and PG Soft — do not receive your personal identity information; they only receive the minimum technical data required to load the games.
One question that comes up among some Malaysian players is why Live 888 requires a KYC (identity verification) process. The answer is straightforward: this is not simply our choice — it is a serious legal obligation. Anti-money laundering (AML) and counter-terrorism financing laws in Malaysia require financial platforms and online entertainment platforms like Live 888 to verify the identities of their users. This process also works in your favour — it ensures that no one else can register or use an account in your name.
Under Malaysia's PDPA 2010, you have clear rights over your personal data. Live 888 doesn't just acknowledge these rights in theory — we provide practical mechanisms for you to exercise them. Want to know what data we hold about you? Send an email to support@live888-app.com. Need to correct a misspelled name on your account? Contact our customer support team. Want your data deleted after closing your account? We will ensure it is done in accordance with the retention periods required by law.
Cookies are another topic that often raises questions. When you browse the Live 888 website, our platform uses cookies for several distinct purposes. Essential cookies keep you logged in throughout your gaming session. Preference cookies save your language settings and display preferences so you do not have to reconfigure them each time you visit. Analytics cookies help us understand which parts of the platform see the most use so we can improve them. The key thing to know is this: Live 888 does not use cookies to track your activity on other websites or for any third-party advertising purposes.
Finally, it bears emphasising that Live 888's Privacy Policy is not merely a formal document drawn up to satisfy legal requirements. It is a genuine reflection of our commitment to the Malaysian players who entrust Live 888 with their personal data. We understand that in the digital age, trust is the hardest thing to build and the easiest to lose. Every decision we make regarding data privacy is guided by the best interests of our players — not simply to comply with the law, but to do what is right.
Answers to the questions Malaysian players most frequently ask about data privacy at Live 888.
Live 888 is committed to protecting your privacy at every step. Register a free account today and enjoy a safe, fair, and enjoyable Sports Betting, slots, and live casino experience for Malaysian players.
18+ only. Please gamble responsibly. Terms & conditions apply.
Live 888 does not sell your data. All information is protected with 256-bit SSL encryption. We operate in full compliance with Malaysia's PDPA 2010. You have the right to access, correct, or request deletion of your data at any time. For any privacy enquiries, contact support@live888-app.com. For information on the platform's terms of use, please read Terms & Conditions.
Live 888 is committed to ensuring that entertainment remains a safe and enjoyable activity for all Malaysian players.
Set a daily or weekly deposit limit in your account settings to keep your spending within your means.
Set time reminders so you take regular breaks during your gaming session.
Request a temporary account suspension of between 24 hours and 12 months at any time.
All games and promotions on Live 888 are strictly for players aged 18 and above.
If you or someone you know is experiencing a gambling problem, please call Talian Kasih at 15999. Read the full guide →